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/'it-is-what-it-iS/
To learn more about the movement, check out where we were featured.
Work
- Brand Design
- Outreach
- Hype Beast
Timeline
- 2 Weeks
Work
Using the power of the internet for social good.
This began as a spontaneous effort that rapidly gained attention. As a way to redirect that attention, we felt that it was important to highlight causes we all care about, especially ones that support and uplift Black lives. We moved fast. There's no greater issue to amplify right now than the systemic racism and anti-Blackness much of the world is only beginning to wake up to. We're excited that we could use our newfound platform to drive action towards a few causes that are doing important work towards racial justice: Loveland Foundation Therapy Fund, The Okra Project, The Innocence Project, and others.
The website accumulated 20,000 email signups and thousands of tweets sharing the link. We were covered in The Independent and Forbes. We got shoutouts from Josh Constine and Brianne Kimmel. Some folks on Reddit puzzled over who we were. Andrew Chen of Andreessen Horowitz, Shannon Purser of Stranger Things, and Elon Musk have subtweeted the journey.
Most importantly, we raised over $60,000 in donations from people who hoped to get special treatment within our fabled waitlist. An anonymous donor has agreed to match the first $50,000 and we would love to work with anyone else who wants to match.
