BEHIND THE WORK: ABOUT ME
Hey! I'm Purnima, but my friends and family call me Fiza.
A multidisciplinary designer who finds joy in sharing and learning new things. My expertise lies in Mixed-Methods Research, UX Design, and Business Projection. Design wise, I’m passionate about connecting with people, thinking outside the box, and attention to producing quality work.
You know the one friend that always tells lots of jokes? Yep, that’s me. I thrive among ambitious, passionate, and curious teammates, where together, we can create meaningful and lasting impact on people and society. I seek proactive teams that value ethics, culture, storytelling, and aren’t afraid of having fun!
In my free time, you can find me outdoors - camping in Algonquin, biking Toronto’s lakeshore, gardening vegetables in my backyard, practicing new tricks with my dog, or complaining about the lack of a decent travel itinerary app in 2023. Indoors, I enjoy podcasting with my sister, doing nail art, investing in timeless fashion pieces, ideating new content creation topics and mentoring the youth in my community.
EXPERIENCE
Product Designer,
CleanCut.ai
Current
UX Researcher,
Milton Public Library
Jan 2022 — Apr 2022
UX Analyst,
WSIB
May 2021 — Aug 2021
EDUCATION
Master of Information,
University of Toronto
June 2025
Bachelor of Information,
University of Toronto
June 2022
Design Fellow,
Department of Illusions
May 2020