Plantella
Work
- Brand Identity
- UI Design
Timeline
- 3 Weeks
How do millennials select and care for plants?
Using media articles, existing plant applications, and the Refinery29 audience, we were able to make observations and assumptions.
Millennials are all about that plant parent life
Plantella focuses on new plant owners and existing plant enthusiasts, ensuring all questions are met with the best care tips and answers.
“Growing herbs indoors has become my favourite hobby. It's so satisfying to see my plants thrive, and I love cooking with fresh, homegrown basil and mint. It's like having a little garden right in my kitchen!”
Plant Enthusiast
“I want to spruce up my studio but I'm not sure where to start. I want to start with plants but I'm afraid I killed all the ones I ever had.”
Plant Newbie
Designing for the user, deliverables, and goals
Both Jenny and Carmen like learning about plants that suit their lifestyles. This means they want to be able to figure out plant needs quickly and how to care for it if something goes wrong. Everyone likes to feel like they've got magic green thumbs. I focused on the community aspect.
Deliverable goals
- Personalized discovery
- Environmental conditions
- Living conditions
- Plant species
- Care requirements
- Growth habits
- Identify plants
- Diagnose health problems
- Treatment solutions
- Preventative tactics
- Share plant care tips
- Ask questions
- Connect with enthusiasts
“Which plant fits my personality?”
“Will this look good in my home?”
“What’s wrong with my plant baby?”
“How are other people’s succulents?”
Building a brand identity kit
Developing a style guide using Refinery29's bright colour scheme. I kept the colours fun, vibrant, and approachable for a millennial audience.
Looking back on key learning points
As I look back at my journey at Dept of Illusions and this project, I've had some key takeaways while working on this exercise. But first, I'd like to thank my mentor Anas for introducing me to Devin and the Illusions Coaches and providing me this opportunity to grow as a designer.
I learned how to develop a visual design branding scheme. My goals were to learn how to build a brand. Using Refinery29's website as inspiration, I used their colors and fonts to get started. Under Shannon's mentorship, I learned how to select fonts, coordinate colours, and create a cohesive UI design. An area I'd like to implement within this study is UX Research to guide the design decisions. While we were provided with a prompt and few key data figures, conducting a comparative analysis by reading user reviews between several existing plant care solutions would allow me to analyze and validate the assumptions.