As a Fellow with Dept of Illusions, my team was hired to deliver a product concept exploration for Refinery29: designing an app that acts as a home plant companion.
Using media articles, existing plant applications, and the Refinery29 audience, we were able to make observations and assumptions about our target users.
Plantella focuses on new plant owners and existing plant enthusiasts, ensuring all questions are met with the best care tips and answers. Jenny and Carmen will be the face of the audience of Plantella.
Both Jenny and Carmen like learning about plants that suit their lifestyles. This means they want to be able to figure out plant needs quickly and how to care for it if something goes wrong. Everyone likes to feel like they've got magic green thumbs. I created the flow for the Community section.
As I look back at my journey at Dept of Illusions and this project, I’ve had some key takeaways while working on this exercise. But first, I'd like to thank my mentor Anas for introducing me to Devin and the Illusions Coaches and providing me this opportunity to grow as a designer.
I learned how to develop a visual design branding scheme. My goals were to learn how to build a brand. Using Refinery29's website as inspiration, I used their colors and fonts to get started. Under Shannon's mentorship, I learned how to select fonts, coordinate colours, and create a gorgeous Visual Design.
An area I'd like to implement within this study is UX Research to guide the design decisions. While we were provided with a prompt and few key data figures, conducting a comparative analysis by reading user reviews between several existing plant care solutions would allow me to analyze and validate the assumptions.
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